1. Sheer volume of available athletes both current and ex who would like nothing more than to be the perfect role model, spokesperson or endorser for your product or brand.

2. Olympic motivational speakers are viewed by the general public as athletes who compete for the right reasons.  not the fame, glory or money.  They represent their countries and therefore have a higher calling!

3. Economics: If an NBA athlete averages $3.7 million per NBA team and your average Olympian earns less than a school teacher in Des Moines Iowa, I say most companies can find the budget to accommodate an Olympians realistic requests.  This doesn’t mean everyone is inexpensive.  It just means the rank and file of the Olympic movement are affordable by today’s sports marketing standards.

4. Good role models.  Not a lot of Olympic Gold Medalist end up on the police blotter.  Some do, not a lot.  But again, statistically, I would bet on an Olympic athlete for a media program before I did say an MLB athlete.

5. Geographic diversity.  Most ball and stick athletes for the NBA, MLB, NHL, NASCAR, etc. are known in the communities that they compete or live. Olympic athletes are from all over.