Do you remember when a camera had to be loaded with film? You would spend a long frustrating time trying to figure out how the film went in and if you got it wrong you were afraid to open the back of the case out of fear of spoiling the film if you were wrong! Then their came the advantix technology where the film loaded itself and yet was 35 mm quality. Now with the amazing innovations in digital cameras the quality is in some cases better than 35 mm film. You can even buy video stock footage online that is created digitally and there for is completely the same as the original! I love that their is no need to load anything but the card, and that’s a no brainer!