With personal blogs, corporate blogs, industry blogs, everyone has heard about blogs but how many people actually know what these ubiquitous online web sites are? It seems that only 40% of people in the UK realise that these structures are web sites that serve as online missives which in turn may serve as a personal diary (which used to be the definition, but they are used for many more purposes. Only 40%. That means that 60% may have heard the term but don’t know what they are. The most common blog software packages are blogger and wordpress with many other runners up. Blogs are used as personal diaries and means of promotion of sites and products/services.