Growing up I remember helping my Mom in the kitchen and I remember she had 2 Kitchen Aid mixers. One that she had forever and a newer one that my Dad had gotten her as a gift. Never once did she ever have a problem with either of them. So when I bought my mixer I made sure it was kitchen Aid. Wow, have they come a long way since I was a kid. The mixers are not only totally functional but they are so pretty. All of their products have really kept up with the times and offer great style.